16-11-2018, 11:17 AM
100% people buy people,
So render vs sale is always an interesting debate but I think you'll have a lot of factors which can sway the scale, the age of customers, the value of a job, are you trying to be competitive on price and how you're selling/business model.
For example, two people are trying to sell a 10K kitchen online, same customer - one looks like it's been rendered with a potato or one which looks realistic, the customer will 100% go with the better render.
The second example, same scenario but instead of online you're selling from a showroom, Potato-man is welcoming, shows them through everything in the kitchens, sells the dream really well and build a beautiful rapport and confidence in the company/brand. VS someone who has hired arrogant self-entitled millennials in the showroom who don't really care about much let alone the customer (I'm one so I can see the problems with my generation) - regardless of the render who do you think would get the job.
Luckily for me, I don't work with retail customers often unless it's a high end development, I usually work with the suppliers and manufacturers so my renders need to be top quality as they'll use it for marketing or commercial printing
So render vs sale is always an interesting debate but I think you'll have a lot of factors which can sway the scale, the age of customers, the value of a job, are you trying to be competitive on price and how you're selling/business model.
For example, two people are trying to sell a 10K kitchen online, same customer - one looks like it's been rendered with a potato or one which looks realistic, the customer will 100% go with the better render.
The second example, same scenario but instead of online you're selling from a showroom, Potato-man is welcoming, shows them through everything in the kitchens, sells the dream really well and build a beautiful rapport and confidence in the company/brand. VS someone who has hired arrogant self-entitled millennials in the showroom who don't really care about much let alone the customer (I'm one so I can see the problems with my generation) - regardless of the render who do you think would get the job.
Luckily for me, I don't work with retail customers often unless it's a high end development, I usually work with the suppliers and manufacturers so my renders need to be top quality as they'll use it for marketing or commercial printing
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